Dinean Robinson
Newark, NJ 07103 • (862) 279-1753 • dinean_hotmail.com www.dineanrobinson.com • LinkedIn profile: http://www.linkedin.com/in/dineanrobinson
Public Relations Account Executive
Successfully Positioning Brands as Industry Leaders & Influencing Consumer Perceptions
Professional Profile
Dinean is a Public Relations professional with over 4 years of experience working in media relations, copywriting, social media and event production. Shes a strong and creative PR strategist with an affinity for pitching and writing. Youll find her tweeting, updating her status and adding connections regularly. Currently, she works full-time as a HIV counselor for LGBTQ youth ages 13-24.
Experience
Freelance Public Relations Account Coordinator
Coyne Public Relations, Parsippany, NJ April 2011-May 2011
•Successfully facilitated blogger relations for Del Monte Pet Products as part of 3 new product launches
•Secured national media coverage for Banfield Pet Hospitals including placement on national NPR pet radio
•Wrote and edited press releases used for pitching clients to national media
Freelance Public Relations Specialist
Love the Place You Live, Newark, NJ Nov 2009-Apr. 2010
•Wrote and edited extensive website copy for www.ltpyl.com
•Developed brands key messaging
•Secured placements on industry blogs and in daily newspapers across the country
Freelance Public Relations Specialist
FEMWORKS LLC, Newark, NJ May 2008--Sept 2009
•Increased attendance for the Lincoln Park Music Festival by 166% through media and community relations
•Garnered new clients and responded to RFP opportunities resulting in increased revenue for FEMWORKS LLC
•Created concept and strategy for agencys consumer photography brand website
Jr. Account Executive, Public Relations
ADinfinitum, New York, NY Apr. 2007-Feb. 2008
•Used trade show public relations to increase global brand awareness of agency client, Earthfruits
•Facilitated a key relationship with Chef Carmen Bazile resulting in print and broadcast media placements
•Managed logistics, step & repeat, and media relations for press reception featuring A-list celebrity guests such as Russell Simmons and Petra Nemcova
Public Relations Specialist
African American Heritage Museum of Southern NJ, Newtonville, NJ June 2004-Oct. 2005
•Increased attendance at special events and traveling exhibits by 30% through media and community relations
•Raised public awareness of Museum through media placements in top-tier publications such as The New York Times
•Monitored and wrote website, promotional and advertising copy resulting in consistent messaging
Public Relations Intern
Teen People Magazine, New York, NY Jan. -Apr. 2004
•Provided administrative support to Director of Public Affairs
•Managed logistics for national television spots on Entertainment Tonight and MTVs TRL
Other Experience
Comprehensive Risk Counselor
Project WOW, Newark, NJ March 2010-present
•Educating clients on their risk levels for acquiring & transmitting HIV/AIDS and STDs
•Creating risk reduction plans for HIV+ and high risk negative gay men
•Brokering services on behalf of HIV+ and high risk negative gay men including testing, counseling, and medical case management
Mobile Outreach Program Coordinator
Girl Scouts of South Jersey Pines, Landisville, NJ Oct. 2005-June 2006
•Designed, drove and maintained Girl Scout program RV
•Facilitated Girl Scout programs in urban and underserved neighborhoods
•Developed partnership programming to increase membership diversity
Education
Bachelor of Arts in Communications
Seton Hall University, South Orange, NJ
Awarded December 2008
Skills
Consumer & trade PR, experience writing SEO website content, able to develop and implement public relations strategy, event management, charismatic presentation skills
